Dubai Airports - Emirati Women's Day -
Corporate Brand Activation
Corporate Brand Activation
BRIEF: Emirati Women's Day
Dubai Airports honoured the Emirati women in its work force on ‘Emirati Women's Day’. Under the campaign messaging 'We Collaborate for Tomorrow', they aimed to showcase achievements and honour their various contributions.
INSIGHT: Collaboration Creates a Unique Pattern
Embracing teamwork, a symbolic pattern emerged from weaving skills, strengths,
and identities, reflecting unity and progress.
IDEA: A Pattern of Collaboration
Drawing from UAE weaving traditions, a modern pattern symbolised Emirati women's advancement. The design, inspired by aviation chevrons, portrayed women as icons, uniting them into a fabric of empowerment. The pattern, introduced with a film
and internal communications, grows with the organisation, symbolising ongoing collaboration and progress.
